Applifly: app landing page
Sorry, but you can't call yourself "digital agency" if you don't know how to create effective sales-oriented landing pages. For Applifly, the latest product from JobCloud Group (the leading digital employment platform in Switzerland), we created a one-pager inspired in the paper plane of the logo.
We started with a classic global "Z layout" pattern, to which we added a user-centred navigation that was numbered as on a timeline. Impossible to get lost. Then, we created a brand universe of recognizable graphic elements, which we also used to create the mandatory animated how-to video. The UX copy followed all the sacred rules of digital marketing, and the result was brand-aligned and sales-effective.